Case Study
Braden James Furniture
Braden James Furniture is a boutique furniture restoration business based in the Bay of Plenty, New Zealand. Known for meticulous attention to detail and creative flair, BJF specialises in restoring discarded furniture and giving it a refined new lease on life.
Why did they need us?
After self-managing their branding from the beginning, BJF approached us to professionally develop a cohesive logo suite — one that would elevate their customer-facing presence and reflect the premium craftsmanship of their work, while adapting across different mediums.
- Create a bold, striking brandmark usable across digital, print, apparel and heat-branding on furniture
- Develop a responsive logo suite with multiple variants for different applications
- Craft a minimalist but bold identity aligned with high-end references — minimal, slightly masculine, stylishly confident
The challenge
Design a logo suite and minimalist colour palette that positioned the brand as professional, established and premium — without losing its creative edge. Their tone of voice is confident but humble, boldly creative, established and trustworthy, professional with an edge.
How did we do it?
We began with a comprehensive discovery questionnaire to understand the heart of the business — its values, personality and long-term goals. That insight guided the design, allowing us to craft an identity that felt authentic and elevated.
From there we created a responsive logo suite featuring custom monogram designs of the acronym BJF, a bold sans serif, and a refined colour palette — all built for flexibility across digital, print, apparel and product branding.
The brand wanted to look more professional and established while keeping its creative edge. The new identity combines premium aesthetics with versatile application.
A bold, masculine monogram gives the brand a mark that holds its own at any scale, including heat-branding onto furniture.
The logo suite ensures consistency across every touchpoint, from vehicle signage to business cards.
The result
A sleek, confident visual identity that communicates craftsmanship, trust and professionalism. The new visuals elevate the brand’s perceived value and provide a cohesive, future-proof system ready for any medium.